Another year is ending, and Apple is challenging you to be more active and into fitness with their new shorts series on YouTube and ad campaign named “Quit Quitting.”
People love making resolutions, promises, and whatnot on the new year, i.e., January 1, and this year Apple is also tapping into that and helping & motivating you to conquer it.
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There is an infamous speculation around the internet that the resolutions made on the New Year are actively followed till the second Friday of January, and this day is considered as “Quitter’s Day.”
Credit: Apple
With the new Apple Watch ad campaigns and YT Short videos , Apple is trying to push the users not to give up on the resolutions and stick to their fitness goals.
All three “Quit Quitting with Apple Watch” videos explain a similar scenario, where everyday furniture becomes the villain.
The furniture, like a recliner, bed, and bar stool, is animated to turn into villains chasing a common person who is trying to complete the resolutions, while an Apple Watch tracks the session on the wrist.
The ads specifically mention terms like “Quit Quitting” and “Don’t Give In,” highlighting the fact that people usually give up the resolution by early January, in this case around the 9th of January.
Now the question is, what is the challenge? The challenge is the same as the previous year: you need to complete all three rings in your Apple Watch (Fitness app) for seven consecutive days in January.
The challenge is simple enough and has been recurring for a few years in the month of January, designed to get people moving right at the start of the year.
Once you complete the challenge, you are rewarded with a special badge and animated stickers visible on your Fitness app. You can then use those stickers in Messages and FaceTime reactions.
What is new this year is not the challenge itself but how Apple is pushing the challenge by starting a new ad campaign and series of short videos on YouTube.
Credit: Apple
Apple Watch, whether it is the Ultra lineup or the regular series, already offers plenty of health and fitness features that keep a person up to date with their workout session and goals.
Traditionally, Apple chooses to work with athletes, swimmers, or mountaineers on an Apple Watch ad, but this time Apple has flipped the script and focused on regular people fighting everyday laziness and distractions.
There are two benefits for it: the campaign is directly motivating the users not to give up on their New Year’s resolutions and simultaneously promoting Apple Watch as a practical tool to help them with their fitness goals beyond the first few weeks of January.
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