Instagram Video Streaming App
Instagram launched its new Video Streaming App, called the IGTV that can have videos up to an hour long to intensify the competition with Ad revenue supporting streaming services like YouTube. The service plans to feature videos from rising internet celebrities, artists, and pets, some of whom have tens of millions of social media followers.
Social media Videos attracts many users as well as companies as they bring a lot of engagement on the Internet, to boost the use of IGTV, Instagram said it has signed up personalities such as Lele Pons, who has 25 million Instagram followers, for IGTV.
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“Teens are now watching 40 percent less TV than they did five years ago,” Instagram Chief Executive Kevin Systrom said at an event to announce the launch in San Francisco. “It’s time for a video to move forward and evolve.”
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