Highlights
- Microsoft is quietly promoting Copilot in the Apple App Store by adding a “Generated by” line to recent OneDrive iOS changelogs.
- The Copilot tag appears mainly on major OneDrive iOS updates, making it into a low-risk, text-only ad to a large user base.
- Apple does not moderate release notes and has no in-house AI chatbot yet, giving Microsoft a chance to promote Copilot inside Apple’s ecosystem.
Tech giants are grabbing and utilizing every possible opportunity to promote their own AI models. We have seen many times Elon promoting Grok by replying to many negative non-Grok models’ X threads.
Following Musk’s path, Microsoft is quietly promoting their own Copilot in Apple App Store’s Microsoft-owned apps’ release notes.
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Some Microsoft iOS apps, like OneDrive, now include a Copilot promotion text, “ These notes were generated using Copilot, ” at the bottom of recently updated apps’ changelogs.
We have noticed this promotion line in OneDrive’s last few changelogs. That means this isn’t a blank template or a one-time glitch but an intentional promotion strategy.
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What did Microsoft change in iOS apps? From what we observed in the last few changelogs, and the first one being 7 months ago (13 May), we can be quite certain that Microsoft is using the Apple App Store’s changelog as a billboard for Copilot.
In a time span of almost 9 months, Microsoft pushed 24 minor and major updates to OneDrive for iOS, and out of that, they included the promotion line “These notes were generated using Copilot” in all the major update’s changelogs.
Copilot Promotion in iOS OneDrive App Changelog
We only observed that promotion line in the iOS app; there is nothing similar to this being included in Mac’s OneDrive release notes.
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Why is this a smart Copilot growth hack? This is a smart move by Microsoft, as mentioning Copilot in the changelogs is a low-risk promotion.
The exact number of total OneDrive iOS app installs is not publicly available, but it is Microsoft’s most widely used consumer app, so this line likely reaches a very large iOS user base. Potentially it is a free promotion to millions of users around the globe.
And from a consumer perspective, it is a non-offensive way of promoting a service to the end-users. As an end user, it is always better to see a text-based ad than to watch a non-skippable flashy ad.
Copilot Promotion in iOS OneDrive App Changelog
Why is there no Apple involvement in it? So, now the question arises, why has Apple not interfered in this stunt of Microsoft?
First, Apple doesn’t editorialize or restrict the content pushed to the App Store’s release notes, and secondly, Apple currently does not have its own AI chatbot to compete with services like ChatGPT, Copilot, or Gemini.
We previously heard that Apple is collaborating with Google’s Gemini to strengthen Apple Intelligence and build a ChatGPT-like chatbot . And this Microsoft tactic will only benefit Copilot when Apple is still building its own consumer-facing AI story.
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