Highlights
- TikTok adds a new setting that lets users control how often TikTok AI-generated content appears in their feed.
- The platform begins testing invisible watermarks to improve how AI videos are detected.
- The update aims to give users more clarity and personal control as AI videos continue to grow on the app.
TikTok is launching a new update with which a user can control a growing amount of AI content that is reproduced by TikTok.
The platform confirmed that more than a billion videos on the app were made using different AI tools . That is why this new change aims to help people understand what they are watching and to be able to adjust their feed in a very simple way.
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I am not deviating from the main point of the article and keep it very simple because the majority of users only want to know what exactly is changing and how it affects them.
TikTok adds new controls to help users manage AI videos on the platform
New option to control AI videos in your feed
TikTok is adding a new feature to their setting options for users to choose the frequency of AI videos in their For You feed.
The option in question does not exclude AI videos entirely but only indicates whether one wants to see a smaller or larger amount of them.
You can find this setting inside Settings > Content preferences > Manage topics.
Within this menu, you will see a new choice for AIGC, which most simply stands for AI-generated content, where you can pick your desired level.
At first, TikTok implements this feature only for some users and then for all users. The goal is to personalize one’s feed and make it more user-friendly by providing the content that best suits the user’s preferences.
The company explains that the update was motivated by user demand for clarity and control, especially since the latest tools make the production of very realistic synthetic videos quite straightforward.
Image Credits: TikTok
TikTok starts testing invisible watermarks
TikTok is developing a new mechanism in order to have the featured detection support be more reliable. At the present, one of the ways that TikTok identifies content made by AI is through the use of C2PA Content Credentials. This technology embeds a data file in the video that indicates the video has been AI-made.
The issue is that this information often is removed if the video is downloaded or edited or if someone is posting this video again from another account. This makes the work of TikTok, which is to figure out the created origin of SP content, very difficult.
Image Credits: TikTok
In order to solve this problem, the company is deciding to go ahead with trials of invisible watermarks. They are not visible to the human eye, but TikTok systems can read them.
The watermark is always there with the video, no matter whether it is edited or reposted, so the app can always identify it correctly. This also allows the new feed preference option to function properly.
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Overall, given how quickly AI videos are proliferating, this update from TikTok comes at the right time. It shields the user’s privacy, while at the same time, it makes the platform more transparent.
Once the testing stage is concluded, more users will have the freedom to decide how much TikTok AI content they want to be exposed to, and in addition, they will be able to confirm that the labeling is correct.
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